Next time you take the subway and see something in the tunnel that resembles a television commerical looking back at you, don’t worry — you’re not losing your mind. You’ve just witnessed a new marketing trend: "in-tunnel" advertising.
Not unlike a flip book, the ads are basicly lighted pictures that line the tunnel walls and seem to move when viewed in rappid sucsession. They began in Europe this summer, and Atlanta debuted theirs yesterday. The Port Authority of NY and NJ has signed on to place the ads on the PATH system, but no timeframe is set.